Sleepy Bottle, a Slovenian start-up at the ABC Accelerator, is creating its global success in cooperation with Exertis, one of the biggest British distributors of technological devices, and investor Andy Baynes, who has held a leading role at companies such as Apple, Nest, and Google. They have launched their product in the global market and presented themselves in the company of world-famous brands, such as Smeg, Bang & Olufsen, Fender, and others.
Last week they introduced their unique product, which targets young parents, at an event held by the PR agency Little Red Rooster in London. They managed to attract the attention of more than two hundred reporters and correspondents from all across the British Isles.
Together with their 14-member team, Rok Colarič and Lenard Grkman have been generating Sleepy Bottle’s story for the past three years. Their target audience are young parents whose nights are spoiled by baby formula preparation in the middle of the night.
The product’s potential was also recognized by Andy Baynes, a mentor at ABC Accelerator. Baynes, who has had a leading role at Apple, Nest, and Google, invested in Sleepy Bottle himself. This turn of events helped the company find a partner abroad–Exertis. The Exertis Group works with more than 750 global technology brands and their last year’s revenue was 3.5 billion euros.
After the team got the idea for the innovative bottle that helps you prepare fresh, warm baby formula in less than 10 seconds, and presented it to the Slovenian public, they perfected their product and prepared it for sale. Even though it won’t be in stores for another month, Exertis is confident the product will be a success and expects a positive response from the first buyers.
Sleepy Bottle attracted plenty of interest at a summer promotion show held at the cathedral on One Marylebone in London. The British PR agency Little Red Rooster hosted more than two hundred reporters from all over the world. For the first time, the innovative Slovenian bottle stood in the company of other brands, such as Smeg, Bang & Olufsen, Fender and many more, that were chosen to be the best in their design and technology by Victoria Ruffy and Henry Griffiths, the founders of the PR agency. Griffiths said that Sleepy Bottle’s answer to the parents’ problem was very well-received and that they could count on positive media coverage.
In London, the Sleepy Bottle team received reaffirmation for their belief that they were in the process of creating a product that would make life easier for domestic and foreign users. As its founder and director Rok Colarič stated, they were very happy to accept the invitation to the PR event by Little Red Rooster: “We could have only dreamt about something of the sort so far. It is not easy to present at an event like this, where famous brands take part as well. When we were approached by editors, producers, and reporters from media companies such as iTV, Good Housekeeping, the Sun, and T3, we got our confirmation that we were doing a good job with our product. At Sleepy Bottle we are well aware that this kind of an event is a great springboard for entering the global market.”