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Business Model, Value Proposition, Assumption Validation

March 3 @ 2:00 pm - 5:00 pm

Introduction to data driven philosophy, business modeling framework and lean processes. Teams form an understanding of product market fit and what it means for a startup. Market introduction and market segmentation. Teams will learn about targeting their market, predicting the size of the market, market timing, segmenting markets and choosing the appropriate segment to target user. The aim is to teach teams to look at the world from their customers’ point of view so they can truly understand their customer. They will learn how to conduct experiments to prove their segment, find their ideal customer and understand their problems to be able to build their customer experience journey and decompose the problem they are solving on partial problems and learn to understand their value.

Value Proposition Based on user understanding. We will learn how to prepare value proposition for given users and build value proposition canvas.

The program will be performed by mentor Jasna Plantan from the startup school Hekovnik. Together with Kristjan Pečanec, they have helped several successful companies such as Goopti, Mediately, Digital department of newspaper Finance, TSMedia (Siol), PopTV, Sensilab, Beenius, Visionect, Vzajemna, Red Orbit, Enki and many others.

This lecture is for: innovative potential entrepreneurs (innovative individuals, high school students, undergraduate/postgraduate students, teaching staff, researchers), new and existing companies, which provide participants with basic entrepreneurship skills.

The lecture will be in English.

WHEN: Tuesday, 3rd of March, from 2 PM to 5 PM
WHERE: ABC Accelerator, Lecture Room

The lecture is for free! Hurry up, there is only a limited amount of seats!

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The event is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund. The operation is being carried out under the “Operational Program for the Implementation of the European Cohesion Policy 2014-2020”, priority axis: “3 Dynamic and competitive entrepreneurship for green economic growth”.


March 3
2:00 pm - 5:00 pm
Event Category:


ABC Accelerator
Šmartinska 152 (Grška ulica)
Ljubljana, 1000 Slovenia
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ABC Accelerator