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Design Thinking

March 26 @ 8:30 am - 11:30 am

Design Thinking is a design methodology extremely useful for tackling complex problems that are ill-defined or unknown:

– by understanding the human needs involved;

– by re-framing the problem in human-centric ways;

– by creating many ideas in brainstorming sessions;

– by adopting a hands-on approach;

– by prototyping and testing.


Understanding these five stages of Design Thinking will empower anyone to apply the Design Thinking methods in order to solve complex problems that occur around us.

We will look at the logic of design thinking, find out which is the best way to develop new products or improve existing ones. The lecture is based on the acquisition and analysis of customer data, on the basis of which we define new features of products or services.


The lecturer: Dr. Blaž Zupan – Serial Entrepreneur, Doctor of Economics, Entrepreneur Lecturer and Co-Founder of a few startups.


This lecture is for: innovative individuals, entrepreneurs and those who are planning a business or checking the market potential of (their) idea.


WHEN: Thursday, March 26, from 8.30 am to 11.30 am – webinar

Apply here:


The lecture will be held in English and is FREE of charge! 


The event is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund. The operation is being carried out under the “Operational Program for the Implementation of the European Cohesion Policy 2014-2020”, priority axis: “3 Dynamic and competitive entrepreneurship for green economic growth”.


March 26
8:30 am - 11:30 am
Event Category:


ABC Accelerator
Šmartinska 152 (Grška ulica)
Ljubljana, 1000 Slovenia
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