Digital Strategy for Startups: Introduction & Overview
September 21 @ 2:00 pm - 5:00 pm
A digital strategy is the who, what, when and where of listening and responding to consumers, bridging brand experiences, iterating offerings, and collecting and activating consumer relationships in order to accomplish an actionable and measurable objective.
DURING THIS WORKSHOP, YOU WILL BE DISCUSSING:
- Keep in mind that you are planning a strategy that must be useful. And it can only be so, if you know your audience well.
- What are people looking for when they come to you web site?
- What message do you give to users?
- Are you present where your users are present?
To all this questions and much more you’ll get the answers from lecturer Luka Kogovšek, executive director of VenetiCOM d. o. o. Luka is entrepreneur and marketing expert with over 15 years of managing experiences in leading regional internet and digital advertising ventures (Ris, Httpool, Najdi.si, Interseek, VenetiCOM, Telewwwision, ClubTeVe). Head of Netfork Academy and e-marketing lecturer at Gea College (international students, Erasmus).
This workshop is for: innovative individuals, entrepreneurs, those who are planning a business or checking the market potential of idea, start-ups and scaleup companies.
WHEN: Monday, September 21, from 2 pm to 5 pm
The lecture will be held in English and is FREE of charge!
The event is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund. The operation is being carried out under the “Operational Program for the Implementation of the European Cohesion Policy 2014-2020”, priority axis: “3 Dynamic and competitive entrepreneurship for green economic growth”.