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From idea to award winning product launch

March 13 @ 2:00 pm - 5:00 pm


You are going to hear the story of Sleepy Bottle, the award-winning, innovative product, for fast baby formula preparation. From how the idea come to life, what were the first product development mistakes, how the team was build and how to overcame the funding obstacles, to launching the product in London, getting into high-end department stores across Europe, impressing state presidents, selling the product to Kings and Princesses, and so much more.

We will talk about how to start and get the ball rolling. How to move from the idea stage to prototypes and all the next steps that will finally lead you to your product launch.


The lecturer: Rok Colarič, the founder of Sleepy Bottle, will share his experience on how to create an added value in the company.


This lecture is for: innovative individuals, entrepreneurs and anyone who is planning a business or checking the market potential of their idea.


WHEN: Friday, March 13, from 2 pm to 5 pm – webinar
Apply here:

The lecture will be held in English and is FREE of charge!


The event is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund. The operation is being carried out under the “Operational Program for the Implementation of the European Cohesion Policy 2014-2020”, priority axis: “3 Dynamic and competitive entrepreneurship for green economic growth”.


March 13
2:00 pm - 5:00 pm
Event Category:


ABC Accelerator
Šmartinska 152 (Grška ulica)
Ljubljana, 1000 Slovenia
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