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How to better understand your clients and ask them the right questions?

March 26 @ 12:00 pm - 3:00 pm

The first stage (or mode) of the Design Thinking process involves developing a sense of empathy towards the people you are designing for, to gain insights into what they need, what they want, how they behave, feel, and think, and why they demonstrate such behaviors, feelings, and thoughts when interacting with products in a real-world setting.

One of the key tools of the Design Thinking method is talking to potential and existing customers, where there are some simple yet practical ways of obtaining quality data to identify the best customers.


The lecturer: Dr. Blaž Zupan – Serial Entrepreneur, Doctor of Economics, Entrepreneur Lecturer and Co-Founder of a few startups.


This lecture is for: innovative individuals, entrepreneurs and those who are planning a business or checking the market potential of (their) idea.


Due to health concerns the lecture is postponed. You will be updated about new date shortly.


The event is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund. The operation is being carried out under the “Operational Program for the Implementation of the European Cohesion Policy 2014-2020”, priority axis: “3 Dynamic and competitive entrepreneurship for green economic growth”.


March 26
12:00 pm - 3:00 pm
Event Category:


ABC Accelerator
Šmartinska 152 (Grška ulica)
Ljubljana, 1000 Slovenia
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