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In the land of Hooray Heroes with Mic Melanšek

June 29 @ 2:00 pm - 3:30 pm

Everything started when Mic Melanšek and Rado Daradan were looking for a gift to their nieces. And then were born Mali junaki (Hooray Heroes), personalized children’s books that break records.

Their startup company Hurra Studios became a Slovenian startup in 2019. “We did not have any investments, nor did we know that we had such an opportunity. So we went to the bank and took out a € 12,000 student loan. We were so convinced that our product was good that we went to a foreign market. We weren’t successful in the beginning, so we even thought of closing the company. But because we believed in our idea, we sat down and made a list of things that needed to be improved. With some savings, we went to the German market and luckily in the summer 2017, a magical moment happened when we were profitable . That’s when we gained confidence. ”Their story is proof of how important passion is in the start-up world.

Last but not least, they were even advertised by Khloe Kardashian, who announced that she was thrilled with the personalized book that Hurra Studios team gave her daughter True for her first birthday.

A great advantage of the company is a communication with customers, in which they significantly differ from the wider competition. In the land of Hooray Heroes (Mali junaki), it is interesting every day. Creative heads gather for tea and coffee and discuss what, how, when and why.

Join our webinar, where you will travel, part of the Mali junaki business trip, with our guest, Mic Melanšek.

Mic also loves to travel, together with his girlfriend they have surrounded practically the entire globe and at the same time wrote an interesting blog You may also ask him something about this part of his life.


This lecture is for: innovative individuals, entrepreneurs and those who are planning a business or checking the market potential of (their) idea.


WHEN: Monday, June 29, from 2 pm to 3.30 pm

Apply here!

The lecture will be held in English and is FREE of charge!

The event is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund. The operation is being carried out under the “Operational Program for the Implementation of the European Cohesion Policy 2014-2020”, priority axis: “3 Dynamic and competitive entrepreneurship for green economic growth”.


June 29
2:00 pm - 3:30 pm
Event Category: