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Market sizing and financial statement projections

March 24 @ 2:00 pm - 5:00 pm

In this lecture we will cover revenue topics including market sizing (TAM, SAM, SOM), impact of the macro environment and industry trends, revenue models and pricing. Then we will get to know the key cost categories (materials, labor, services) as well as useful cost concepts such as direct/indirect, fixed/variable costs and their drivers etc.

Moving on to the balance sheet, we will review key asset and liability categories as well as key financial indicators (profitability, leverage, operational efficiency, liquidity) and the tradeoffs we face when we want to maximize each of them.

Finally, we will look at the cash flow statement, its main categories, how it relates to other financial statements and why it is such an important part of the business plan.

During the session we will prepare sample financial statements and discuss best practices in financial modelling. The target outcome is to get to know the key finance concepts, get ready to prepare their own financial projections and discuss their financial plans with investors with confidence.


The lecturer: Ambrož Homar is a management consultant advising corporations and high growth companies on topics ranging from strategy development to operations improvement. He began his career at Deloitte and still cooperates with the former employer on strategy and innovation topics on Adriatic and CE level. While at, Ambrož evaluated and supported startups in preparation for the crowdfunding process.


This lecture is for: innovative individuals, entrepreneurs and those who are planning a business or checking the market potential of (their) idea.


WHEN: Tuesday, March 24, from 2 pm to 5 pm – webinar

Apply here:


The lecture will be held in English and is FREE of charge! 

The event is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund. The operation is being carried out under the “Operational Program for the Implementation of the European Cohesion Policy 2014-2020”, priority axis: “3 Dynamic and competitive entrepreneurship for green economic growth”.


March 24
2:00 pm - 5:00 pm
Event Category:


ABC Accelerator
Šmartinska 152 (Grška ulica)
Ljubljana, 1000 Slovenia