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OK. How much per LEAD, then? Really?

September 23 @ 2:00 pm - 5:00 pm

Imagine sending your sales reps to all conferences related to your business in one year… Now imagine what, could you do with all money spent digitally!

In this workshop, filled with practical examples, connected with funny, but powerful anecdotes I am going to guide you through latest techniques, tools and approaches to model and cover the whole customer journey of a well segmented customer.



  • LinkedIn targeting
  • why LinkedIn alone is just not enough
  • Inbound marketing cases and lead generation
  • LinkedIn lead generation and email marketing
  • Account Based Marketing
  • difference between multichannel and omni-channel approach
  • how to approach in most effective way to B2B marketing.


The Lecturer: Dejan Kovačevič is an experienced marketer and business development consultant with more than 15 years of experience in sales, business development and marketing in Slovenia and abroad.


This workshop is for: innovative individuals, entrepreneurs, those who are planning a business or checking the market potential of idea, start-ups and scaleup companies.


WHEN: Wednesday, September 23, from 2 pm to 5 pm

Apply here!

The lecture will be held in English and is FREE of charge!

The event is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund. The operation is being carried out under the “Operational Program for the Implementation of the European Cohesion Policy 2014-2020”, priority axis: “3 Dynamic and competitive entrepreneurship for green economic growth”.


September 23
2:00 pm - 5:00 pm
Event Category: