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Premature Growth: Finding Market Fit before Growing

June 16 @ 2:00 pm - 5:00 pm

The biggest killer of startups is having no market. Together, we’ll discuss why you shouldn’t strive for growth but strive for market fit.

The main reason startups fail because they fail to find a market fit. The second reason is that they run out of cash. In this workshop, we’ll go over the market fit mindset over a growth mindset and understanding the key signs of market fit.



– What is Product Market Fit?

– What is Growth?

– How to measure and track Market Fit

– Creating value for your customers

– Preparing yourself for Growth


Lecturer: For over 15 years, Jon Butterfield has been a serial entrepreneur, building products and leading teams on multiple continents, from London, Los Angeles and Amsterdam, before settling down in Slovenia. In 2012, Jon Butterfield won the Netherlands Entrepreneur of the year award from Ernst and Young while building the leading social growth platform for mobile games, GetSocial. On multiple occasions, Butterfield has grown teams from 0 to 50+ employees, raised 10’s of Millions in funding, sold companies, and shut companies down. Most recently, his Dutch Startup, GetSocial, was sold in January 2019. For the last 2 years, Butterfield’s focus has been primarily on investing and consulting, working with small startups to corporates on their growth strategies.


This lecture is for: innovative individuals, entrepreneurs and those who are planning a business or checking the market potential of (their) idea.


WHEN: Tuesday, June 16, from 2 pm to 5 pm

Apply here!

The lecture will be held in English and is FREE of charge!

The event is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund. The operation is being carried out under the “Operational Program for the Implementation of the European Cohesion Policy 2014-2020”, priority axis: “3 Dynamic and competitive entrepreneurship for green economic growth”.


June 16
2:00 pm - 5:00 pm
Event Category: