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PRICING & POSITIONING: How to Price a Product

September 14 @ 2:00 pm - 5:00 pm

Starting a business is a huge achievement, but keeping it running and making it successful are the real challenges, if you are running your own business most probably you are asking yourself questions like these:

  • What’s the right price for product & service we are offering?
  • How should we price a new product?
  • How to set our pricing right?

Pricing is magic… There’s no sure-fire way to price your products. You set your pricing as a matter of situation, strategy, costs, competition, instinct and all of the above. Knowing the different strategies can help to price your product and service on the market.
Price is the powerful marketing message. Marketing is a part of the pricing process as well. It involves understanding your customer, your competitors, and the true value as well as, the perceived value of what you are offering. Having a clear picture of market conditions actions that competitors take, customer segments, consumers’ ability to pay, input costs, trade margins are vital to price your product right.
When the price is right, you create a strong foundation for your business.

The main topics of a workshop:

  • Business model and pricing
  • Marketing mix (4 PS & 7 PS) and pricing
  • Pricing setting decision process
  • Pricing strategies

The Lecturer: Snježana Kupres is experienced Consultant and Trainer with a demonstrated history of working in the services industry. Skilled in B2B Sales, Negotiations, Business Communication Personal Development.


This workshop is for: innovative individuals, entrepreneurs, those who are planning a business or checking the market potential of idea, start-ups and scaleup companies.


WHEN: Monday, September 14, from 2 pm to 5 pm

Apply here!

The lecture will be held in English and is FREE of charge!

The event is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund. The operation is being carried out under the “Operational Program for the Implementation of the European Cohesion Policy 2014-2020”, priority axis: “3 Dynamic and competitive entrepreneurship for green economic growth”.


September 14
2:00 pm - 5:00 pm
Event Category: