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SALES BOOTCAMP: How to Create a Winning Playbook?

March 19 @ 2:00 pm - 5:00 pm


The lecture will cover the following themes:

– Elevator pitch

– Prospecting strategy

– Vertical-specific buyer personas (characteristics, objections, pain points and journeys)

– Company offer and value proposition per vertical

– Buying journey (Conditions or events that trigger consideration, trial, and purchase)


The lecturer: Karina Collis accumulated over 15 years of sales and international business development experience, working for global blue-chip software and information services companies. Over the last ten years, she notably designed and executed an effective go-to-market and sales expansion strategy for Central and Eastern Europe at Bloomberg, the largest financial technology company. Her activities also included negotiating complex infrastructure projects aimed at transforming underdeveloped financial markets. Karina is the founder of Liinea Sales Advisory, a consultancy helping growth businesses to structure scalable sales processes and high-intensity execution.


This lecture is for: innovative individuals, entrepreneurs and those who are planning a business or checking the market potential of (their) idea.


Due to health concerns the lecture is postponed. You will be updated about new date shortly.


The event is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund. The operation is being carried out under the “Operational Program for the Implementation of the European Cohesion Policy 2014-2020”, priority axis: “3 Dynamic and competitive entrepreneurship for green economic growth”.


March 19
2:00 pm - 5:00 pm
Event Category:


ABC Accelerator
Šmartinska 152 (Grška ulica)
Ljubljana, 1000 Slovenia