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Startup Selling – Understanding Why, not Just What to do

April 28 @ 2:00 pm - 5:00 pm


Early stage companies MUST have founders that sell. This is the one area where it is not possible to outsource, partner, or hire your way to success. We will have an interactive conversation talking about concrete examples and understand why tactics are not working and what alternative strategies might. Workshop will take a holistic view of sales that encompases product, business models, positioning, classic marketing, contracts, and of course channel & direct sales— all in the context of getting the critical life force of sales working. Interactive conversation around problem areas and mysteries of startup sales challenges and sales best practices. De-mystify marketing and positioning in terms of practical actions to allow for critical selling.

Key content highlights of the workshop:

  • Customer Decision Journey, non-sales activities/decisions that make the sales challenge bigger or smaller,
  • High integrity selling as a tool to simplify everything,
  • Motivations and psychology of various influencers and partners in the process of selling.


The Lecturer: American born and raised, Matt Mayfield, has been located in Ljubljana Slovenia since 2000 and maintains his business base in the San Francisco Bay Area since 2015. He has a broad industry background in industrial, governmental, telecom, and commercial IT. His business markets have been focused on the Americas, Asia, Europe and Central Europe, with a special focus on the Bay area and VC funded technology companies. Finally, Matt has worked in roles within engineering, marketing, sales, and management. Matt Mayfield provides consulting services through Telekta based in Ljubljana, Slovenia for global customers.


This lecture is for: innovative individuals, entrepreneurs and those who are planning a business or checking the market potential of (their) idea.


WHEN: Tuesday, April 28, from 2 pm to 5 pm

Apply here!

The lecture will be held in English and is FREE of charge!


The event is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund. The operation is being carried out under the “Operational Program for the Implementation of the European Cohesion Policy 2014-2020”, priority axis: “3 Dynamic and competitive entrepreneurship for green economic growth”.


April 28
2:00 pm - 5:00 pm
Event Category: