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Why a Killer Go-to Market Always Wins over a Great Product
September 17 @ 2:00 pm - 5:00 pm
You can have an amazing product that is technically superior but without having the right access to the market you will lose. The sad story is that a large company with a better distribution system launches something far inferior and wins. That is why a killer Go-to-market always wins over a great product. If you understand the importance of Go-to-market strategy and how you can build a suitable machine before you launch a new product, enter new markets or open new channels that will give you an unfair competitive advantage in your execution and possibility to write your version of David and Goliath story.
DURING THIS WORKSHOP, YOU WILL BE DISCUSSING:
- Why designing a Go To Market (GTM) matters,
- How do we build business models for GTM (which sales routes for selected segments and products),
- How do we know we have Product Market Fit (PMF),
- Which methods and tools are best before PMF and after PMF,
- Creating marketing and sales tools – where to start
The Lecturer: Jasna Klemenc Puntar is a growth strategist with over 20 years of experience growing products and businesses across tech startups and enterprises. Launching more than 20 new products in 7 different industries in B2B and B2C has enabled her to dig into systems and processes. She brings a unique perspective because of her experience across a full stack of product and marketing. Her work has enabled her to design a repetitive process on how to infiltrate on any market, globally or locally. As a passionate workshopper she also facilitates brand and design sprints. Her side obsession is LinkedIn and building experts’ personal brands. Since publishing Why a Killer Go-to-Market Always Wins over a Great Product became one of the most highlighted articles on Medium.
This workshop is for: innovative individuals, entrepreneurs, those who are planning a business or checking the market potential of idea, start-ups and scaleup companies.
WHEN: Thursday, September 17, from 2 pm to 5 pm
The lecture will be held in English and is FREE of charge!
The event is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund. The operation is being carried out under the “Operational Program for the Implementation of the European Cohesion Policy 2014-2020”, priority axis: “3 Dynamic and competitive entrepreneurship for green economic growth”.