Competitive landscape is a business analysis which identifies direct or indirect competitors.
Competitive landscape is a business analysis which identifies direct or indirect competitors and at the same time, it permits the comprehension of their mission, vision, core values, niche market, strengths and weaknesses.
How do you make a competitive landscape? Identify the key features that are important to your customers, rank yourself and your competitors in each category. Use the matrix to identify where your company stands out and highlight those features for marketing and sales training.
DURING THIS WEBINAR, WE WILL BE DISCUSSING:
✔ Understanding the competitive offer in terms of customer needs.
✔ Understanding the competitive advantage of the company.
✔ Price policy.
✔ Company positioning.
ABOUT THE SPEAKER
Rok Stritar, Phd, is a co-founder of the Kibuba and works as a moderator of startup weekends, mentor in business accelerators, incubators and entrepreneur workshops.
This workshop is for: innovative individuals, entrepreneurs, those who are planning a business or checking the market potential of idea, start-ups and scaleup companies.
The event is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund. The operation is being carried out under the “Operational Program for the Implementation of the European Cohesion Policy 2014-2020”, priority axis: “3 Dynamic and competitive entrepreneurship for green economic growth”.