Creating your Business Model Canvas

Develop your blueprint for success with the Business Model Canvas in this 3-hour workshop


Building a business is like building a house, and having a clear and concise blueprint makes the process much easier with more chances of success. Together, we will discover how to understand your business concept, from the problems you’re solvingcreating value for your customers and how you will market your product or service with all the revenue and costs you can expect.

The Business Model Canvas is a strategic management tool to quickly and easily define and communicate a business idea or concept. It is a one page document which works through the fundamental elements of a business or product, structuring an idea in a coherent way.

Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. Using this canvas will lead to insights about the customers you serve, what value propositions are offered through what channels, and how your company makes money.


  • Understand the importance of a business model, and why it doesn’t need to be scary
  • Understand the market and the opportunity ahead
  • Dig into the internal operations of your business
  • Make sense of your financials to know it will work


For over 15 years, Jon Butterfield has been a serial entrepreneur, building products and leading teams on multiple continents, from London, Los Angeles and Amsterdam, before settling down in Slovenia. Today, he is the Head of Growth at Speedinvest, one of Europes largest seed-stage investors with over €400m in seed capital.

In 2012, Jon Butterfield won the Netherlands Entrepreneur of the year award from Ernst and Young while building the leading social growth platform for mobile games, GetSocial. On multiple occasions, Butterfield has grown teams from 0 to 50+ employees, raised 10’s of Millions in funding, sold companies, and shut companies down. Most recently, his Dutch Startup, GetSocial, was sold in January 2019. For the last 2 years, Butterfield’s focus has been primarily on investing and consulting, working with small startups to corporates on their growth strategies.

This workshop is for: innovative individuals, entrepreneurs, those who are planning a business or checking the market potential of idea, start-ups and scaleup companies.

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The event is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund. The operation is being carried out under the “Operational Program for the Implementation of the European Cohesion Policy 2014-2020”, priority axis: “3 Dynamic and competitive entrepreneurship for green economic growth”.


22 Feb 2021


3:00 pm - 6:00 pm

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