Design Thinking and Getting Customer Inside

The Power of Customer-Centric Approach to Problem Solving


Design thinking is a comprehensive and well-known method that addresses the critical areas of who, what, how and why. There’s a lot of variety in how the method is depicted, but the common framework is the empathize, define, ideate, prototype, test sequence.

But the most important is that Design thinking is a methodology for creating products, services and experiences where you put your target customer at the center of your development process. Set out to build a “minimum viable product” that solves for a specific customer need or problem, and iterate over time to improve.

Instead of designing a product and trying to find ways it will make people’s lives better, you start by looking at what users really want and need and work toward that goal. You look at the whole user experience from their perspective. Focusing first on the experience rather than simply rushing ahead to just “solve the problem” leads to faster, more successful solutions and results.


  • What is Design Thinking
  • How to use Design Thinking
  • How you can engage your customer
  • What are the right questions for customers to know them better


Dr. Blaž Zupan – Serial Entrepreneur, Doctor of Economics, Entrepreneur Lecturer and Co-Founder of a few startups.

This workshop is for: innovative individuals, entrepreneurs, those who are planning a business or checking the market potential of idea, start-ups and scaleup companies.

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The event is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund. The operation is being carried out under the “Operational Program for the Implementation of the European Cohesion Policy 2014-2020”, priority axis: “3 Dynamic and competitive entrepreneurship for green economic growth”.


04 Mar 2021


12:00 pm - 3:00 pm

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